Negative search results of your name on Google can be a detriment to career advancement. Perhaps you were wrongfully accused of non-professional conduct and later exonerated, but those false accusations are at the top of Google every time you search for your name. Not only can this limit your career potential, it can be frustrating […]

What is remarketing? Remarketing ads are a feature of Google AdWords that allows an advertiser to continue reaching people who have previously visited their site. Remarketing displays relevant ads across the web or when a search is performed on Google, or even in GMail. When a visitor leaves a site without performing a conversion, remarketing helps the […]

newmediamike.com recently experienced an extended server outage thanks to the Ice Storm that hit Toronto just before Christmas. newmediamike.com was offline from December 22 until January 5. I conducted a search for my most popular posts to see if I had been hit in the Search Engine Results Pages (SERP) and sure enough, none of […]

Creating compelling content to generate traffic for small business has been on my mind a lot lately. Between Google’s recent Hummingbird update to the algorithm and Google pulling all keyword data there has been a seismic shift in the SEO industry and most search professionals are scrambling to come up with solutions. I say “most” […]

Is it possible to build traffic without building links? In June I created a post on Removing the AVG Search Toolbar after I had a heck of a time removing the AVG search bar. And the blog post outlining how I did it has taken off. In July the post received 628 visits, then in […]

How many times have you come across a great tweet and want to retweet it?  If you are anything like me then this likely happens on a regular basis. But what happens when you go to re-tweet and the RT will exceed Twitter’s 140 character limit? What do you do then? I use TweetDeck so […]

Link building as an online marketing technique, tactic, strategy … whatever you want to call it, link building is a backwards way of marketing your site. Think about the logic of a link building campaign. You create ONE article or press release and then you send this ONE article out to 250, 500 sites linking […]

Did your traffic decline after you redesigned your site? Did your SEO guy promise you it wouldn’t be bad? Unfortunately it’s going to happen, site redesign inherently results in instability with search engine traffic which results in a decline in traffic. A redirection strategy to mitigate the risk of a traffic decline decreases the length […]

Since receiving my last Klout perk of a day at Chevrolet Sonic Stunt Driving School I’ve been trying to figure out how to increase my Klout score and keep those perks rolling in. On the Klout dashboard there is an indicator of how well your content was engaged. Most of my Klout score boosts come […]

Creating compelling content as an online marketing strategy should be a no brainer for anyone with any sort of online marketing chops. Yet it still amazes and dismays me the number of so called professional search marketers (SEO) who insist on taking the lazy way out. Link building is dead as an online marketing strategy. […]

Do you pay attention to your Klout score? If you are looking for some off the hook “perks” make sure you have a decent Klout score. My Klout Score is in the low 60’s, fluctuating between 60 and 62, which is not bad. In early June I received what has been my best Klout perk […]