My name is Mike Allan but please, call me  “new media Mike”.

I wear many hats … Single Dad, Pet Owner, Search Marketing Expert with SapientNitro in Toronto*, that guy on Twitter…  I like to write about search marketing, being a mobile/social media savvy single dad in this day and age, and sometimes I rant about Toronto and even random issues, so consider this blog my hat rack.

I have been in and around the new media industry since 1994 when I joined  Multimedia Trade Shows  Inc. as a sales consultant.  It was while I was with the show that my new media geek was born. From Multimedia ’95 to newMedia ’99 I was at the birth of many of today’s new media technologies.  I have been involved in the creation and promotion of content on the Internet since 1995. I have witnessed first hand the phenomenal growth of the Internet in the trenches promoting the new technologies.

In ’99 I began my writing career with Visual Convergence, Canada’s magazine for the video and multimedia (as new media was called back then) production industry eventually becoming the Webmaster, Editor and later Associate Publisher.

When Visual Convergence folded in 2006 I started blogging about new media as digitalmedia Toronto. As time went on my blogging voice changed and my blog posts began to take on a more personal tone. It was around this time I found my online brand – newmediaMike.   I continued to cover new media in my own unique and somewhat off beat style.

Today I am a Search Marketing Expert with SapientNitro in Toronto and the topics of this blog are drifting towards search marketing topics geared to small business.  This blog allows me to keep all my search marketing skills sharp as not all of them get used in Enterprise Level Search from an Agency. My blog is always evolving. As I am developing a reputation as a search marketing expert, my blog posts have evolved to subtly and continually prove my search marketing theories.

I live in the Beach area of Toronto where I am raising my two teenage daughters and a fluffy Pembroke Welsh Corgi and a Rescued Retired Racing Greyhound.

*Mandatory disclaimer that the opinions stated on this blog are my own and not those of my employer or any clients we are engaged with.