Link Building is Backwards

Written by newmediamike

Topics: Blog, Search Marketing, SEO

link building is backwardsLink building as an online marketing technique, tactic, strategy … whatever you want to call it, link building is a backwards way of marketing your site. Think about the logic of a link building campaign. You create ONE article or press release and then you send this ONE article out to 250, 500 sites linking back to your site. Or you comment on hundreds of blogs in the hopes that the site you’re placing your link on gets crawled regularly. You are not concerned if a human reads the link, oh no, this link is strictly for the search engine. After all, you are a Search Engine Optimizer who is only concerned with the search engine. This is where ALL amateur SEOs go wrong.

Google’s Matt Cutts in a recent interview had this to say about link building:

“The philosophy that we’ve always had is if you make something that’s compelling then it would be much easier to get people to write about it and to link to it. And so a lot of people approach it from a direction that’s backwards. They try to get the links first and then they want to be grandfathered in or think they will be a successful website as a result.”

-Matt Cutts in an interview with Eric Enge

There it is directly from the horses mouth – Google’s opinion on link building is that building links without compelling content will NOT make your website a success.  I have never understood the concept of link building to another site that isn’t directly going to improve my rankings like a directory that is specific to a locale or specific to the vertical the website belongs to.  I especially abhor the practice of spinning ONE article or press release to 250, 500 sites linking back to your site. All that does is dilute the search results and litters the web with more crap content. I believe in free speech and allowing others the right to express their opinions and feelings.

However, the one link building strategy that absolutely gets my blood boiling is commenting on a blog and linking to a site as a means of getting a “link”. I will not participate because EVERY time the link is to a garbage site.

A Really Bad Link Building Example

Prime example – just now I trashed this comment.

Hi there! I know this is kinda off topic nevertheless I’d figured I’d ask.
Would you be interested in trading links or maybe guest
writing a blog post or vice-versa? My blog discusses a lot of the same subjects as yours and I
feel we could greatly benefit from each other.

If you’re interested feel free to send me an email. I look forward to hearing from you! Awesome blog by the way!

It has link building spammer written all over it and the link was confusing as the domain is a construction company and the article is about coffee makers.  On a whim I decided to check out the link. Here is a sample of the copy I found at the address that the link went to: (copied and pasted verbatim)

Bodum Santos Vacuum Espresso Maker Demonstration

Do you come across present-obtaining for your stepdad a tricky process? Perhaps you really should check out to appear deeper into your romantic relationship with him. If you are harboring some damaging inner thoughts, you will have to re-analyze yourself and your bond with this guy who is now a massive section of your lifetime. It would continue to be a terrific thought to get him a present in spite of these inner thoughts.

It has an simple cleanse very easily-taken off brew basket and water reservoir. The device delivers an computerized transform off, certainly no extra questioning concerning irrespective of whether you still left the espresso pot on or not. It is programmable to your wake up time or to your mid-working day espresso break with the electronic clock involves.

This device not only brews plenty of unique beverages it also will appear terrific of you kitchen area bench. Most undoubtedly modest enough to retain in your cabinet and purchased out when desired. It’s also good for touring or taking with you on your holiday. All you want is a ability supply and a several coffee or espresso pods and you can help you save oneself some cash.

Yet another immediate espresso equipment is from Keurig, who have designed an special brewing procedure. The machine is extremely uncomplicated to use and to clear. But it does not have h2o filters. The Keurig B100 is a K-cup based device with pretty handful of relocating components. It is a incredibly resilient merchandise. Melitta one particular, on the other hand is a pods centered machine like Philips Senseo. There are lots of other brand names of single cup coffee machines which are really common among the espresso enthusiasts. It is vital to realize the unique forms of single cup espresso makers this sort of as K-cup brewers espresso pod machines and Tassimo brewers.

Seriously? I’ve had Lorem Ipsum generators create more readable text. All they have done is crammed as many coffee related keywords onto the page as possible. But the site isn’t even about coffee, it’s a construction company site!

So the next time you receive an email from an overseas company offering link building at the rate of 250 – 500 links a month, remember this post and what crap the links look like. And remember this, links like this are prime targets for Google as they continue to crack down on crap content on the web,

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3 Comments For This Post I'd Love to Hear Yours!

  1. Way cool! Some very valid points! I appreciate you penning this write-up and also the
    rest of the website is also very good.

  2. Frank Abrams says:

    I think google needs to own up to some, if not most, of this problem. They pushed the value of inbound links for a long time as a measure of importance, popularity or authority. Just look at all the seomoz scammers that rank on the first pages of a google search! Focus should be away from links to other measures highest of which are all related to content. (at least google shot down keywords’ importance a while ago)

  3. Ryan Jones says:

    250-500/month? Bah.. I can do that in 5 minutes. 🙂

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