They get Social Media Marketing
I like Twitter lists. I think they are the greatest thing to happen to Twitter in a while.
For me Twitter lists are a way to filter out the noise. I follow almost everybody who follows me. Sometimes it gets a tad noisy on my Twitter stream. But with new Twitter lists, if I want to see just Twitter peeps from Toronto then I just turn on my torontonetwork list, if I want to catch up on the latest with my social media pals then I open my newmedia list. I also have lists for doggie pals, family, video, etc.
I also have one special list. I call it “they get smm“. This list is reserved for companies and organizations large and small who I have seen really “get” social media. They know how to use social media the way it is supposed to be used.
Far too many companies are still using social media as a one way broadcast medium. An effective use of Twitter would be to offer up information tidbits and mix in some marketing messages, but don’t forget Twitter is not a one way medium. Twitter allows you to instantly communicate with customers and can be a very effective customer service tool. Twitter allows you to engage with the customer, listen to what they are saying.
I’m going to showcase some of the members of my “they get smm” list over the coming weeks. If you think your company should be on my they get social media list, DM me and I’ll check out your Twitter feed and see if you do get SMM.
Oh and incase you haven’t already guessed or know, I’m @newmediamike
