SEO Tip – Use PPC to test keywords
Setting up an effective Holistic Online Marketing campaign need not be a long drawn out and expensive process. Problems can arise if you focus on the wrong keywords, you will likely end up starting over again after you find out that you aren’t getting the results you want.
An easy way to avoid this is to test the value of keywords before you heavily commit to your Holistic Online Marketing strategy. Buy pay per click ads from Google to see what keywords have the ability to drive traffic to your site.
Google Adwords has great conversion tracking tools that show you which of your keywords will convert well. Bid on a variety of keywords tightly related to your business. Use keyword suggestion tools to think “outside the box”. Find out which keywords perform well and set up your initial Holistic Online Marketing strategy based on the top performing keywords.
Once you know the keyword phrases which are good traffic generators you can then integrate them into the SEO phase of your Holistic Online Marketing campaign.
