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Never underestimate the power of personal branding

April 22nd, 2009 Posted in Blogging, Holistic Online Marketing, Internet Marketing, SEO Tips, in the trenches

A couple of weeks ago I decided to “spin off” my SEO Tips and SEO blogging to a website I set up specifically to market my SEO services;  SEO Services Toronto.  The idea was to market my SEO services as a “company” instead of as an individual, specifically as “new media Mike”.

I completely underestimated the power of personal branding. In particular the power of my own personal brand – new media Mike.  A revelation came to me the other night as I sat with my newest client and discussed their Online Marketing Campaign. I glanced up at a whiteboard in the room and saw, “SEO specialist – new media Mike” on the board.  Later as I drove home, I thought about what I saw, and realized that out of my current roster of 6 clients 4 are the direct result of being known as “newmedia Mike”.

If I’m getting work based on my personal online brand, then why change?  Like the old saying “If it ain’t broke, don’t fix it!”.

So newmediaMike is back offering up SEO Tips and now discussing Holistic Online Marketing.

SEO Services Toronto? It’s ranked number one for the term SEO Services in Toronto so as I just said …. if it ain’t broke I’m not going to fix it, plus there are other SEO Tips I can publish there.

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This entry was posted on Wednesday, April 22nd, 2009 at 3:33 am and is filed under Blogging, Holistic Online Marketing, Internet Marketing, SEO Tips, in the trenches. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
  • Excellent, love the conversation about branding. That, coupled with PR, are the two topics that I think most clients are underserved by the average web developer/SEO Specialist.

    http://www.mauwebstudio.com
  • That's really very good to hear, thanks for sharing this.

    Dave
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