Content Marketing Part 1
When it comes to SEO, the days of simply plugging in some meta tags and sending the site off to the search engines is over. On-site SEO will still play an important role but more and more it is the linking from other sites that will ultimately drive traffic to your site.
But what if you have a site that pretty much has to stay static? Brochure-ware sites are unfortunately still a part of the web. It’s simple, you add on to the brochure site. Add on a blog. Blog about what the brochure site is about and point anchor text to pertinent pages within your site.
For example, I have a realtor SEO client who sells homes in Mississauga, he periodically blogs about the real estate market in Mississauga. In terms of traffic since he started doing this these posts are now accounting for 5% of his traffic. Not killer numbers yet, but he’s only been at it since November.
What will happen is people will see your blog (you have to promote it of course, more SEO and promotion) they will link to it if they like it, which will give you additional links coming to your blog which points to your main site. The links to your blog will increase the trust factor (page rank) of your blog and because your main site links to a trusted source (your blog) then it’s trust factor (page rank) will increase.
This is pretty simple, but unfortunately a lot of work. I’m not saying blog every day (I sure don’t) but once a week add a blog post releveant to your industry, share some of your knowledge. Every blog post will give you more links and more links are what it’s all about these days.
