Small business adoption of social media in the US to double
The number of small businesses using deeply integrated social networking services will double in the next year, according to projections by a recent study. Currently, there are about 300,000 small businesses engaged in social networking, which is 5% of the total number of small businesses in the U.S. Based on projections, the study expects that number to reach 600,000 in the next 12 months.
As social networking evolves, you will soon see the emergence of targeted offerings for business users. In order to attract a greater share of SBs, social networking services must provide customized services that SBs can leverage in order to realize their business goals.
Social media is an increasingly attractive option for small businesses in their advertising and marketing efforts. The current economy has businesses scrambling for affordable marketing methods and social media is a possible option, depending on how its leveraged.
These numbers apply to the US, does anyone know how the Canadian Small Business adaptation is?
