Digital Media Pilot Program Streams from the Canadian Television Fund
I don’t usually just post press releases verbatim, but this is too big for me to re-write.
Digital Media Pilot Program Streams from the Canadian Television Fund
October 2, 2008
September 30, 2008 (Toronto) – The Canadian Television Fund (CTF) is pleased to announce the launch of a $2 million Digital Media Pilot Program, aimed at generating a stronger Canadian presence in new media.
The pilot program will support Canadian audiovisual, multimedia and interactive projects that are associated with CTF-funded television productions that use digital media to enrich viewer experiences. Funds will be dispersed to eligible Canadian productions on a first-come, first-served basis in the form of a grant.
“Aligning television programs with websites, webisodes, and mobisodes, allows producers to connect with their audiences in a more interactive way,” said Valerie Creighton, President of the CTF. “Storyline extensions, viewer feedback and behind the scene information can now be simultaneously shared with viewers on more than one medium, enhancing viewer experiences.”
“With more Canadians supplementing their television viewing habits with digital media content, the CTF is proud to support Canadian producers as they continue to develop these new platforms and we hope to expand it to include support for new media projects intended directly for digital platforms,” continued Ms. Creighton.
Digital Media Pilot Program applications will be administered by the Television Business Unit at Telefilm Canada on behalf of the CTF. Guidelines and application forms for the pilot program can be downloaded at www.ctf-fct.ca. Applications will be accepted from October 15, 2008 (at 12 pm – EDT) until February 13, 2009.
Fostering the growth of television production in Canada through financial investment and industry research, the Canadian Television Fund (CTF) supports the development of Canadian talent, programs and audiences. Since 1995, the CTF has contributed to the creation of over 27,000 hours of Canadian programming and has infused over $2.7B into the industry, triggering the production of over $9B of Canadian programming. CTF-supported productions have cultivated thousands of jobs in the Canadian television sector. For more information about the
CTF, visit our website at www.ctf-fct.ca.
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