Daily SEO Tip – Google juice
Google Juice? What the heck is Google juice? This is a relatively new word to me, and I was surprised when I found out what it really is. Google Juice, in essence, is the value that Google gives to your site, for having a link from a good site. The value adds up for each link, and you get better search rankings! I knew that Google placed a lot of value on links to your site, but I wasn’t aware of any special term for this.
Google’s algorithm for ranking sites depends on several factors, some of which maybe unknown even to employees of Google. There is one thing that everyone can agree on, the algorithm is complex. Besides all of the meta tag information, uniqueness of your content and the age of your domain/site are some of the key factors.
And one of the biggest factors, apart from original content, is the number of links to the site. When there is a higher number of links to the post, Google considers the site to be more authoritative, since more sites have linked to the source.
Google will send out their Googlebots to crawl and index your site more often if you have inbound links. Thus, Google Juice is invaluable to your success in optimization for Google.
But the caveat to good Google juice is quality links coming into your site. Don’t fall prey to setting up links on spammy directories as they can dilute your Google juice. And who likes diluted juice? I don’t and I’m sure you don’t either.
