Contextual PPC ads can be troublesome…
Just the other day I wrote a tongue in cheek post about the spam casserole recipe showing up over my empty spam box on Google. I have also had advertisements for software to do VHS to DVD transfers show up on my Videozine site. Then there was the ads a few weeks ago on my post about Black Hat SEO, advertising Rasta hats. I’m not even going to touch that one!
These examples are humorous, but delicate situations can arise if your PPC ad ends up on a page with negatively related content. Recently I read that the Royal Canadian Mounted Police (RCMP) found their recruitment PPC ad on the site of an allegedly notorious street gang in LA. It seems the PPC ad was programmed to run on youth sites.
Of course as soon as they were told of the mix up, the PPC ad, along with the smiling face of a female RCMP officer, was promptly removed.
Keep a close eye on your Paid Search Campaigns, especially if you use Contextual ads.
Tags:
advertising,
content,
Google,
SEO 
