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In the dawn of search engine optimization days there were a lot of search engines out there. Well, they CALLED themselves search engines, but in fact they were glorified directories. Actually they weren’t even directories, in hindsight they were massive link farms. They were in every piece of search engine submission software available. 99.9999% no one had ever heard of, but the idea back then was to get your name out to every nook and cranny of the web.
A close cousin to this search engine/directory/link farm hybrid was the Free For All site. Essentially another link farm, these repositories were just massive one way links from their site to yours.
Thank our lucky stars we came to our senses … for the most part.
Many people still believe if you submit to hundreds of search engines you will be flooded with visitors and prospects eager to buy your product.
That might be true, but you can bet your bottom dollar that only the big search engines are generating any significant number of visitors for you. By big search engines I refer to Google, Yahoo and other popular engines.
The truth is that if you submit to hundreds of search engines you have just wasted your time, because only a small percentage (and I mean small) of them will send you any decent monthly traffic. They might claim to be visited lots of times but that’s mostly other webmasters submitting their URL and not actually using the search engine to find websites of interest to them.
In fact there are STILL currently hundreds of search engines out there, most of them are not much more than an advanced FFA page.
Beware of ads such as ’submit to the top 500 search engines for only $99′. I say this because generally only the top 3 or 4 will drive traffic to your site. It doesn’t take much time to manually submit to these top engines and your $99 could better be spent on Google Adwords, or on any of the other marketing methods which are available to the modern Internet marketing professional.
