When I first started optimizing websites 10 years ago I found a very simple formula that worked. It worked for me then and it still works for me today.
Here are the 7 steps I have always followed which have resulted in achieving high rankings and giving me successful results:
1. Create a unique TITLE tag for each page that includes your page’s relevant keyword(s) plus the benefit followed by Company/Site name and I also include my phone number.
2. A unique META Description tag for each page that should be used to enforce the relevancy of the keywords and function as the marketing message to the visitor when they find your site on Google.
3. An H1 tag centered around the page’s main keyword(s) focus.
4. Informative, unique content which is useful by fulfilling a need of your target audience.
5. Relevant keywords for that particular page in the URL.
6. Robots.txt file to guide the robots as to which files to scan.
7. Using relevant keywords in anchor text linking back to the page.
That’s the sum total of my basic optimization. Search Engine Optimization is essentially good organization of your site’s code and assets plus acquiring quality links natuarally via useful interesting content.
Not only do I dispense SEO Tips, but I optimize sites as well. If you would like a FREE no obligation evaluation and a course of action, based on these 7 steps of your site, please contact me through my SEO company - SEO Services Toronto.
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Daily SEO Tip 
