Daily SEO Tip – Write Focused Content
I’ve covered content before, but without content what is a website anyway? Just bits on the web. When writing your content remember, your website should be focused on your audience first and the search spiders second. When writing your copy, you need to write it in an appropriate tone and format for the right audience. Some of the most interesting content will have more appeal if it speaks to your audience in terms such as: you can, you might, you will, yours, your and you’re INSTEAD of we, ours, we’re, we will, we can, etc. This is especially important when working on sales related copy.
While search engine optimization is important to your visibility, you really do need to write your content first. Most people don’t write their best content when trying to optimize AND create content at the same time. Yet we continually see people trying to do this. The end result is content that is unreadable by humans and makes no sense whatsoever. Spend time wisely creating useful content that will be a genuine benefit to your visitors. Then, once you have written something of genuine value that stands on it’s own merit; go back over the article and apply some mild optimization. This is much easier than trying to optimize while creating your content at the same time.
Write your dialogue for your specific audience. In other words, how your content reads to an entrepreneur (if that’s your target audience) may be quite different than how your content reads on a page written to be of interest to mothers to be. It’s important to relate to your specific readers in a way so they can relate to you. Talk about a common challenge that your entire audience will be able to relate to and feel for, before you start introducing your solution.
What do you want the reader to do once they finish reading your content? You need to clearly build these options into each page and leave nothing to guess work. Describe what action you would like them to take and never assume that they will just know, because they won’t act unless you spell it out.
Example:
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