Daily SEO Tip - Anchor Text in Classified Ads
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OK so technically this is Tuesday’s tip! I’ll have another one tonight after the iO schmoozefest.
This is a tip I use all the time and it is very effective on two fronts. First if you place classified ads on sites like Craigslist or Kiijjii you of course get the benefit of additional exposure beyond the search engines. The key to tying your ads to search engines and your site is the use of anchor text in your ads.
Using Videozine as a sample again, when I talk about VHS to DVD transfers in my ads I place a link to my site in that phrase. This way the search engines (which BTW crawl Craigs and kiijii constantly) will pick up this new content, because Craigslist and Kiijii also have great Google Page Rankings you are benefiting from a link from a higher ranking site.
All in all, using anchor text in classified ads is a win-win situation.
Tonight I will talk about Robots.txt files and their importance.
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