How to recover from an extended server outage

newmediamike.com recently experienced an extended server outage thanks to the Ice Storm that hit Toronto just before Christmas. newmediamike.com was offline from December 22 until January 5. I conducted a search for my most popular posts to see if I had been hit in the Search Engine Results Pages (SERP) and sure enough, none of […]

Read this article…

Creating Compelling Content to Generate Traffic for Small Local Businesses

Creating compelling content to generate traffic for small business has been on my mind a lot lately. Between Google’s recent Hummingbird update to the algorithm and Google pulling all keyword data there has been a seismic shift in the SEO industry and most search professionals are scrambling to come up with solutions. I say “most” […]

Read this article…

Build traffic without building links

Is it possible to build traffic without building links? In June I created a post on Removing the AVG Search Toolbar after I had a heck of a time removing the AVG search bar. And the blog post outlining how I did it has taken off. In July the post received 628 visits, then in […]

Read this article…

Twitter Magic Number for ReTweets

How many times have you come across a great tweet and want to retweet it?  If you are anything like me then this likely happens on a regular basis. But what happens when you go to re-tweet and the RT will exceed Twitter’s 140 character limit? What do you do then? I use TweetDeck so […]

Read this article…

Link Building is Backwards

Link building as an online marketing technique, tactic, strategy … whatever you want to call it, link building is a backwards way of marketing your site. Think about the logic of a link building campaign. You create ONE article or press release and then you send this ONE article out to 250, 500 sites linking […]

Read this article…

Redirection Strategy to Mitigate Traffic Decline After A Redesign

Did your traffic decline after you redesigned your site? Did your SEO guy promise you it wouldn’t be bad? Unfortunately it’s going to happen, site redesign inherently results in instability with search engine traffic which results in a decline in traffic. A redirection strategy to mitigate the risk of a traffic decline decreases the length […]

Read this article…

10 tips to increase your Retweets

Since receiving my last Klout perk of a day at Chevrolet Sonic Stunt Driving School I’ve been trying to figure out how to increase my Klout score and keep those perks rolling in. On the Klout dashboard there is an indicator of how well your content was engaged. Most of my Klout score boosts come […]

Read this article…